Personal Information
Here are some other books by the author:
• Product Quality: An Investigation Into the Concept and how it is Perceived by Consumers, Van Gorcu, 1989
• Agricultural Marketing and Consumer Behaviour in a Changing World, Kluwer Academic Publishers, 1997
• Private Label Strategy: How to Meet the Store Brand Challenge, Harvard Business School Press, 2007
• Brand Breakout: How Emerging Market Brands Will Go Global, Palgrave Macmillan, 2013
• Global Brand Strategy: World-wise Marketing in the Age of Branding, Palgrave Macmillan, 2017
• Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters, Kogan Page, 2018
N.C. Locations Associated with Steenkamp, Jan-Benedict
- Taught at:
- University of North Carolina -Chapel Hill
