Steenkamp, Jan-Benedict

Personal Information

    Here are some other books by the author:
    Product Quality: An Investigation Into the Concept and how it is Perceived by Consumers, Van Gorcu, 1989
    Agricultural Marketing and Consumer Behaviour in a Changing World, Kluwer Academic Publishers, 1997
    Private Label Strategy: How to Meet the Store Brand Challenge, Harvard Business School Press, 2007
    Brand Breakout: How Emerging Market Brands Will Go Global, Palgrave Macmillan, 2013
    Global Brand Strategy: World-wise Marketing in the Age of Branding, Palgrave Macmillan, 2017
    Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters, Kogan Page, 2018

    N.C. Locations Associated with Steenkamp, Jan-Benedict

    Taught at:
    University of North Carolina -Chapel Hill